So I mean it was just a joy to be able to be around comrades you know, that that have that went through kind of that sacrifice to get there the US Navy SEALs but in the armies and and we don't do a lot of swimming. Please note however, that Fulfillment.com does not have access to, control of, nor authority over, customer orders, charges, or refunds. By the time I tried it and found phone number,my 30 day refund period expired. 2-Way Audio: The Smartbulb360 is fitted with a powerful microphone and speaker. So first question I get almost all the time even if I'm out on the road or from you or come across from this is like hey is my product a good fit for Clickbank? *Fulfillment.com provides order fulfillment services for hundreds of premier online businesses. Fix the leaks first the ad spend will take care of itself I promise you that. We had problem fulfilling volume we have problem with logistics we had probable shipping and we needed a platform and a company that had all the pieces in one place for us to execute our orders. Thanks! First you're selling it when you make the emotional connection and they're on your website or they're interacting with a brand the first time and they make a purchase then the product gets shipped out by now they've had a fight with their spouse it's raining outside and the other shitty day at work and your product arrives and it needs to sell itself one more time it needs to look unique it leads to look appealing so you can rekindle that emotion so that's packaging emotions they matter emotions make decision nobody needs some other products so we're buying because of the feeling your products creates have a Coke and a smile or Apple think difference which was a play on IB ends think so or Amazon the world's most consumer centric Brent these are all emotional statements that you can connect with so as you heard me say in the video it says here to your customer will always remember how you make them feel I'll take that a little further and say they may remember what you say they may even remember what you do they will never forget how you make them feel okay master to touch so this is about brand consistency strong and powerful brand maintain consistency throughout so for physical its logo its signage letterhead and business cards products shop concept events and experiences and all of these attributes says something about you and about your brand so I brought our celebrity lifestyle brands business card and this is what our car does so not so unique not so special however it sets us apart it says something about us and our business you need to of course maintain brand consistency also in the digital space your website ecommerce apps social media and even the smaller things like the email signature I just mentioned our company celebrity lifestyle brands and here you see how we sign off and the reality is consistency in brands should permeate everything that you do and it includes you it includes your brand ambassadors it it includes every single consumer touchpoints alright innovates communicates so you've all heard if you build it they will come but I've added really because the reality is in this cluttered marketplace if you build it and you don't tell them about it nobody will come not one single soul they don't care there's too much information so and in this group you're all sophisticated so you know you need to deploy all of these resources video viral campaigns consumer engagements social media blogs editorial paid and targeted ad campaigns Facebook everything you can think of guerilla marketing all of the above way back when before we had all these social media I launched my first business back in the mid eighties and it was Scandinavia's first home delivery of pizza so it didn't exist until I launched my business and I thought I had corner tomorrow kids when I got the write up on the cover of the business section of the weekend paper and the phone started ringing as soon as people picked up their for their papers by early morning even though we didn't open little tooth until 3:00 by early morning my phone system had broken down and later in the afternoon one of the pizza trucks broke down we ended up delivering soggy cold pizzas three to four hours after people called for him it was a disastrous way to launch a business and if it wasn't for the fact that the idea was so good we would have been out of business before we ever started so you only get one shot at making a first impression you might as well make it a good one this was a terrible launch on to a couple of really powerful launches this thing is amazing so this is referred to as the hangman hangman ad and this is how the Tommy Hilfiger brand actually launched this is a billboard from New York Times Square and as you can see it says the four great American designers from n R and then you have the R and L and everyone knows Ralph Lauren the next one you may not know that's Perry Ellis Calvin Klein and then no one knew what the T&H was so that's how the Tommy Hilfiger brand launched and it got instant credibility by approximation the neighborhood of those other leading designers led to an affirmation of the brand now it pissed them all off but they got over it and the Tommy Hilfiger brand is today a brand that enjoys seven and a half billion dollars in annual sales another great launch was the launch of Daymond John's FUBU so as Damon said in his book the power of broke they had no money so they had to be really creative when it came to promoting the brand back in Hollis Queens where they are originally from there are metal gates in front of all of the stores the FUBU guys offered to clean and paint all the gates in return for putting their logo on the gates a lot of the store opener owners agreed and at nights this start of brand FUBU would have his logo on every single storefront all over Queens but that wasn't the launch Damon then spoke to his friend LL Cool J. LL Cool J became a brand ambassador and then they did two things they went to a trade show called magic and they had six salespeople and they told every single one of those guys to call every single one of their buyers and invite them all to come to the booth at nine o'clock in the morning on the first day of the show and every single one of those salespeople said can't do that they won't work but of course they did and fear is a phenomenal motivator so every other buyer that hadn't gotten the call came in to the trade show and so this one booth completely mobbed and surrounded by buyers and they were all petrified of losing out and that was part of the launch the second part of the launch was the gap commercial yes gap commercial a 30 million dollar gap commercial and gap reached out to the FUBU spokesman LL Cool J had asked if he would appear in a commercial forum they did not had a headwear on the time and ll asked could he bring his own hats so I'm gonna play that commercial for you I want you to look out for LLS hats and I think you will be able to see F beyond the hats and then I want you to listen to the lyrics because foo BER is an acronym and it stands for for us by us so listen for for us buyers on the low in the middle of a 30 million dollar gap commercial yes so as it says the price goes to innovative I will take it one step further innovate or die a 30 million dollar FUBU commercial launched a brand even though sponsored by the Gap okay step 6 cover your assets this is important because as you start building your business and building your brand you don't want it to be all for naught so there are trademarks you used ads for brands logos slogans etc copyrights for all the creative work books lyrics and then patents for innovations processes this is what can happen if you run afoul of it so Jennifer decided that she wanted to launch a fragrance with Cody a million dollar multi-million dollar company in the space and they wanted to call it glow it was glow by j.lo and they were so set on it that even when they found out there's a company out there called glow industries they went ahead anyway well glow industry file filed the suits they blocked the launch of Jennifer and Cody's fragrance they held him up tied him up for over a year and glow industries a tiny company had their biggest payday when they collected millions of dollars before Jennifer and Cody were able to launch don't let that happen to you ok we're at step 7 pedal to the metal so we talked about brand equity quick reminder it's the intangible asset that gives a branding for mental value in the mind of the consumer and it's of course created through implementing the branding process now here's a quiz so why show hence it says which comes with a premium price thanks to brand equity the wants to think hits the green box show hands I see no hand soap here in delights the grey box show ends I got half ahem purple box no okay how about the turquoise box okay I'm getting a lot of hints that's right so Tiffany the high-end jewelry company has in essence made their turquoise color cinnamons with their brand so it's a powerful message known by by discerning consumers everywhere so strong brand equity this is why we love it that is a profit faucet do we all want a profit faucet of course we do we get it through strong brands so what does a strong brand and brand equity allow you premium pricing increase cash flow it lowers customer acquisition costs and the asset can be sold or licensed so that's what's so powerful about brands I have the utmost or respect for anyone that builds a business anyone that is in business is wonderful but if you have no brand and if you have nothing else as we talked about you're forced to compete on price not only that you have to reinvent your business over and over and over again and you're just as strong as your last transaction with a brand not only do you get to benefit from the business you build a today you are creating an assets fad fashions - remember I said I ran fat farm and baby fat the company was sold no I take that back the company wasn't sold the IP the intellectual property only was sold for a hundred and forty million dollars to a company called Kel woods and Kel wood had to put a hundred and forty millions on their books as an assets under goodwill that's the power of building a brand that's what Russell Simmons did I am NOT working closely with Bethenny Frankel one of the original housewives from Housewives of New York she has created a brand called skinny girl skinny cocktail Skinnygirl margarita maybe some of you heard of it she gave birth to that brand while on the TV show and a couple of years later only a couple of years later she sold the alcoholic beverage rights only again just the IP there was no company she just sold the alcoholic beverage rights to Bheem Centauri for a hundred million dollars that's the power of brand and brand equity now the brand equity can be enhanced how step one with celebrity endorsements target the right celebrity influencer structured optimal deal leverage their fan base every celebrity worth their salt has now a massive social media following top right that's Gigi Hadid Gigi Hadid has around 45 million followers on the Instagram alone she did a partnership with Tommy Hilfiger they created the Tommy Gigi collection we heard earlier Tommy Hilfiger was mentioned that's one of the format's Tintin for most influential men's collections or men's designers was never asked relevant with women went out and did the deal with Gigi and overnights they had instant credibility they blew the business up now this may sound complicated but we are here to help have no affair so celebrity lifestyle brands our company we have a booth outside if anyone is interested in working with celebrities please see Greg Ryder my partner or myself outside and we can help you with that and it does a lot hey what are other ways you can put this brand equity on steroids and blow up your business with licensing two ways well if you are one of those guys that I would forced to compete in price get yourself a license you can license a strong brand name and all of a sudden as you could see you can charge a lot more for your products or your service if you have built a brand or if you have a brand well sign licenses these are brand extension you grant another company the rights to manufacture their product but on your own brand name and they pay you a royalty of fee so there are product licenses their territory licenses this is what you can do if you sell apparel you can add other items add fragrance bags shoes for instance when I took over fat farm and baby fats the company was actually losing a couple of million dollars a year I changed the operating model to 100% licensed and overnight. Using a fulfillment center, or third-party logistics (3PL) company, offers a wealth of benefits to e-commerce companies (we covered many of them in our blog, 10 Reasons to Use a Fulfillment Center for Your Ecommerce Shipping ). POLK COUNTY, Fla. - July 18, 2017 - Today, Florida Governor Rick Scott, Walmart officials and community leaders attended the grand opening of Walmart's new e-commerce fulfillment center in Davenport, Fla., a massive, state-of-the-art facility that is estimated to bring more than 1,500 jobs to Polk County.The new facility will house millions of items dedicated to fulfilling online orders . This is one of the many ways that Fulfillment.com is empowering smart ecommerce businesses with the most efficient network of fulfillment centers across the U.S. all managed by our proprietary real-time cloud-based order management system and when you're ready to expand into new markets it's simple with Fulfillment.com. And the third thing Russell requires that there be is that there'd be an easy way to cancel. I'm getting into it right now with a guy I've known for many years, he's been my mechanic, we spent three thousand dollars fixing a car with him the radiator busted on my daughter's old car it took them multiple trips to get it right I never even looked at it. Monthly bookkeeping is more important than you may think because it allows you to know your numbers. My priority is to stay up-to-date on the best metrics and calculations specifically for CLTV. Okay so first off understand it's gonna sound basic but we're gonna build up the goal in any marketing campaign is to influence behavior. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. I'm Joe Burton CEO and founder of our lay marketplace and today we're going to talk about the top three reason you're hoping to be buying native marketing. Preferably it's multimedia, multi step, don't assume just because they ask for something that they really wanted it or that they have time to read it or that they understand what it is you've given them or that they're taking action which brings us to the next step the conversion, the close , decline at the cash rookie sales people think this is the end goal. Product Development & Marketing. Thank you for tracking with Fulfillment.com! Your submission has been received! Daily emails if you're not sending emails it's an absolute must okay and bimonthly rainmakers you can expect $20 per open so just do the math on that and these are these are things you can do at this stage. I believe that it's our responsibility as influencers to pay it forward. Can they improve upon the status quo? Okay now that doesn't really mean much. Customer service details can usually be found either in an order confirmation email, on the product itself, or on the website from which the product was ordered. Now to use a psychology and user journey flowing them through that page to that call to action whether that's at the top at the bottom you should always repeat that call to action what's this stands for attention interest desire action and I'm going to quickly run through these attention making sure you have that strong value proposition. Now what we do is we generate a virtual card that generates an interchange value of about 2.7 percent now you paid about two percent on the front end okay goes to the pay certified gateway we automatically issue this this virtual card which the consumer doesn't know about the generate it's a virtual card and we paid the third-party suppliers and we pay the third-party supplier. In order to get information on your shipment, discuss charges, and/or receive refunds, please contact the company from which your purchase was made. You're impressing people with the thought and the time that you've put into their experience and that's always gonna be beneficial and look good when it comes to your brand. I couldn't buy what I needed so I built it Fulfillment dot com not just for me but for thousands of other businesses just like yours. Please note however, that Fulfillment.com does not have access to, control of, nor authority over, customer orders, charges, or refunds. Return Address: PO Box 32017 Lakeland, FL 33802. We started selling apparel about two years ago and the process was convoluted to say the least. Well the first thing is your customer is going to get an amazing unboxing experience. So why is revenue optimization magic? Not one single problem. So this is going to be constantly evolving over time it's nothing to panic about there are ways forward we got to use common sense when we're looking at this in the case I mentioned earlier if you're 200 transactions only equals a thousand dollars you know who cares what the state says if it doesn't make good business sense than why do it. Your refund will be credited back to your original form of payment, and may take up to 7 business days to show in your statement, depending on the speed of the processing bank. You said you couldn't find a fulfillment capability that was too much neater. Again my name is Mike Calhoun if you find yourself showing to Ghosts and Guns I'd love to meet you just come up introduce yourself and I'll show you around, I'll make you feel like family. LAKELAND, FL 33801. So what microphone is am I going to introduce and then what works you scale as in widen and what doesn't work you suppress it's simple it is simple you follow this process you get extraordinary results. Who in here has heard of william rests william rests ic0 hence william rests is Justin Timberlake's clothing collection. So Justin thank you thank you thank you very much for joining us. Okay brand the feeling so these are the initial components of building a compelling brand so brand DNA so the brand DNA is in essence what makes your brand unique so you tried to identify what sets the brand apart what makes it special what are the aspects I once you may have seen in the video I was part of doing the largest celebrity deal ever done three and a half billion dollars for Jennifer Lopez and Marc Anthony would Kohl's and I once spent two days locked in Jennifer Lopez's closets it was quite exciting it was all for the purposes of identify what was the brand DNA what was unique about the brand and what determine what it was supposed to look like and I have no fair her closet is larger than the room that I'm staying in and and it's catered to 24/7. we anticipate customer needs, we obviously wants to have superior distribution, we want to optimize the distribution and lastly strategic pricing and it comes to strategic pricing I always like to institute a treat here to price strategy does not does no matter what product what level it can be luxury it can be open end I always do three tiers good better best. Body temp smartwatch. Being from the south I like to keep things simple I call it ABCDE. Scott's 100% right and Nikki you do bring up a great point that that is the most important thing finding the synergy between client and call center. Fulfillment.com provides order fulfillment services for hundreds of premier online businesses. ASCX12 837 TR3. Of course the bank sides with their customer and immediately issues a charge back to the merchant, you and exceed the 1% threshold when you have a digital target on your back but what if theres a way to change the chargeback game. If I and a valera are built to support the larger companies and with that said also have a larger price tag to go with it if the thought of tracking your own sales tax is too daunting or you just don't have the time to do so we would recommend the use an accounting firm that you feel the most comfortable with that specializes in sales tax like all things in the e-commerce industry sales tax laws will continue to evolve and it is important as an ecommerce entrepreneur to keep up to date on the new rulings and laws. That's why their rookie, amateur sales people. It is so in a little I'm going to show you some funnels and they might seem a little complicated and I'm doing this on purpose because the funnels is just a map of the different ways we're influencing different behaviors that they have at different times.
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